I've never joined in with Ranty Friday on this blog before - mostly because craft and food are two things that make me feel calm and relaxed, not the least bit ranty. Usually.
If you don't know what Ranty Friday is about, it's hosted by Mummy Barrow and gives bloggers a weekly chance to let off steam - if there's something you'd like to get off your chest, why not join in?
My rant was sparked off when I was out for a day and stopped to have a sandwich lunch. As I paid, my eye lit on the posh crisps, strategically placed by the till, where it's all too easy to be tempted to buy. "West Country Bacon & Cream Cheese" they shouted, while in smaller print they added "flavour potato chips". Now I know plenty about food labelling, and I know that the word "flavour" means that a product doesn't have to include the ingredient whereas "flavoured" means it does, but who has time for semantics when they are hungry? And anyway, the words "West Country" gave them extra allure -after all, who ever heard of "West Country flavouring"? For added reassurance, "100% Natural" was emblazoned across the bag.
So I sat down to enjoy my treat. Uh-oh, as I opened the bag, I noticed "Suitable for vegetarians". Now I have nothing against vegetarians, for several days a week I'm one myself, but none of the full-time vegetarians I know eat bacon (or at least they don't own up to it in public). So I took a look at the list of ingredients.
Potatoes, oil, salt, flavouring, dried cream cheese, dried yoghurt, whey powder, sugar, colour.
WHERE'S MY BACON????
I know that by using the word "flavour" they are keeping within the law, and that bacon flavour is suitable for vegetarians, but I think the use of the words "West Country" makes the label misleading. What exactly is West Country about it? How can it be West Country Bacon if there's no bacon from anywhere in it? Is the bacon flavouring made in the West Country? If so, does it make it any better or worse than bacon flavouring made anywhere else?
I have to admit I rather enjoyed the crisps - but the pack left a bitter taste in my mouth!